Challenge
Our long-time developer client engaged our team to sell 909B 9th Street, a newly constructed semi-detached home in South Canmore. Having successfully sold the other side of this high-end duplex, we knew that a strategic approach, patience, and a full suite of marketing tools would be key to securing the right buyer at the right price. The goal was to showcase the home’s superior craftsmanship, prime location, and thoughtful design while attracting a discerning audience in a competitive luxury market.
Strategy
Leveraging our established relationship with the developer, we implemented a comprehensive marketing plan designed to highlight the property's unique features and South Canmore’s desirability. Our approach included:
- High-Quality Visual Marketing: Professional photography, drone imagery, and immersive virtual tours captured the home’s meticulous attention to detail, contemporary design, and mountain views.
- Cinematic Video Marketing: A dynamic property video showcased the flow of the home, its luxury finishes, and walkability to downtown Canmore.
- Engaging Open Houses: We hosted multiple open houses to provide potential buyers with an in-person experience of the home’s craftsmanship and layout.
- Targeted Digital Exposure: The listing was strategically promoted across social media, luxury real estate platforms, and through our extensive buyer network to reach both local and out-of-town buyers.
Our team’s collaborative efforts ensured that every marketing element was executed with precision, keeping the developer informed and engaged throughout the process.
Results
Through patience and persistence, our strategy paid off. The property sold at full asking price—$2,895,000—demonstrating the effectiveness of a well-executed marketing plan and a strong partnership between our team and the developer.
This successful transaction reinforced our expertise in selling luxury new construction homes in Canmore and our ability to deliver results through a thoughtful, strategic, and team-driven approach.
