We are pleased to confirm the successful sale of 304-343 Marten Street in Banff, where we represented the seller in a seasonally challenging market.
The Challenge
While many resort markets slow during the shoulder season, Banff is something of an anomaly. Local buyers often have more time in late fall and early winter to focus on a purchase, and well-positioned properties can attract meaningful interest even in December. The key is understanding local sales trends and pricing the home accordingly.
The Strategy
Rather than delaying until spring, we closely analyzed recent Banff sales trends, buyer activity, and comparable performance. This allowed us to time the listing to align with motivated winter buyers who were actively monitoring inventory.
Our team coordinated showings efficiently, remained responsive to buyer interest, and ensured the property continued to show well despite winter conditions.
The Result
Through disciplined pricing, market-timed strategy, and proactive management, we successfully navigated showings and negotiations and achieved a completed sale during the December market—demonstrating that well-advised properties can transact year-round in Banff.
