Sometimes the most effective real estate marketing begins before a property officially reaches the market.
Our recent sale of 27-1022 Rundleview Drive in Canmore is a strong example of how local market knowledge, relationships and a network of active buyers and real estate professionals can help position a property for a successful sale.
The result: multiple showings, multiple offers and a sale above the asking price.
The Property: A Rundleview Estates Townhome
Located in the established Rundleview Estates neighbourhood of Canmore, 27-1022 Rundleview Drive offered buyers a three-bedroom, two-and-a-half-bathroom townhome with approximately 1,317 square feet of living space.
The home had been thoughtfully updated, including improvements to the kitchen and bathrooms, while its location provided convenient access to the Canmore Nordic Centre, Quarry Lake, local trails and downtown Canmore.
With an asking price of $1,140,000, we recognized that the property could appeal directly to buyers already searching for a Canmore townhome.
The Strategy: Premarketing Through Our Local Canmore Network
Rather than simply waiting for the property to come to market, we began generating awareness through our network.
As local Canmore real estate professionals, we are regularly speaking with buyers, other Canmore REALTORS® and agents who have clients actively searching for specific types of properties.
Before 27-1022 Rundleview Drive was broadly marketed, we used these relationships to make local agents and prospective buyers aware that a townhome in Rundleview would soon be available.
This targeted premarketing created interest before the first formal weekend of showings.
The Result: Multiple Showings and Multiple Offers
When the property became available for showings, the early groundwork translated into immediate activity.
During the first weekend, we coordinated multiple showings and received multiple offers. That competition placed our sellers in a strong negotiating position and ultimately resulted in an accepted offer above the $1,140,000 asking price with an ultimate sale price of $1,200,000.
The property was effectively sold before requiring a traditional extended marketing campaign.
Why Local Real Estate Experience Matters in Canmore
Real estate is ultimately a relationship business, particularly in a specialized market such as Canmore.
Online marketing remains an important part of our overall strategy, but not every buyer begins their search by responding to a public listing. Some are already working with a Canmore REALTOR® and waiting for the right property. Others may have been searching unsuccessfully for months.
Knowing who is actively looking—and maintaining strong professional relationships with other Canmore real estate agents—can help connect a property with qualified buyers quickly.
For sellers, this means our marketing strategy starts before the listing is published. We consider the property, its likely buyer profile, current competing inventory and the buyers and agents already active in that segment of the Canmore real estate market.
The sale of 27-1022 Rundleview Drive demonstrates the value of that approach: targeted premarketing, strong local relationships and organized showings generated competition and helped produce a sale above asking.
Thinking About Selling a Home in Canmore?
If you are considering selling a Canmore home, condo or townhome, understanding current buyer demand is only part of the equation. Knowing how to position the property, how to price it and how to reach buyers—including those already actively searching with local REALTORS®—can be equally important.
At the Vincent & Wright Group with Sotheby’s International Realty Canada, we combine local Canmore real estate experience with professional property preparation, strategic pricing and comprehensive local, national and international marketing.
Considering selling your Canmore property? Contact the Vincent & Wright Group to discuss current market conditions, pricing and a tailored strategy for bringing your property to market.
