Case Study: Strategic Sale and Purchase in Canmore Real Estate
Challenge
A local family of four was seeking to transition into a larger home while staying in the scenic community of Eagle Terrace in Canmore. Their semi-detached home at 173 Wapiti Close in Canmore had been thoughtfully updated, offering stunning mountain views, high-quality finishes, and a prime location. The challenge was to secure top dollar for the property while timing the sale and purchase to ensure a seamless move into their larger dream home.
Strategy
As experts in Canmore real estate, we anticipated the need to include a “sale of buyer’s home” condition in the purchase offer for their new property. To streamline the process, we proactively prepared professional marketing assets in the summer, including high-resolution photos, a virtual tour, and a video. These assets showcased the home’s exceptional features, including its fenced yard, breathtaking vistas, and proximity to Canmore’s amenities and outdoor lifestyle.
When the family found the perfect larger home, we immediately listed 173 Wapiti Close. Although it was late fall, our marketing highlighted the property’s greenery and stunning surroundings, positioning it as an ideal opportunity for buyers looking to enter the Canmore real estate market.
Outcome
The home generated significant interest and a high volume of showings right after listing. While initial activity did not result in offers, we recommended a strategic price adjustment of just 1.6%. This small change resulted in a full-price offer just over two weeks of the initial listing date, a testament to the home’s value and our marketing strategy.
This successful sale allowed the family to finalize their purchase and settle into their larger home, all within the same desirable Canmore neighborhood. The seamless coordination between the sale and purchase ensured that the family could continue enjoying the mountain lifestyle they love, with easy access to Banff, world-class outdoor recreation, and local amenities.
Key Takeaway
This case demonstrates the importance of preparation, targeted marketing, and strategic pricing in the competitive Canmore real estate market. Whether buying or selling in Canmore or Banff, our expertise ensures a smooth and successful experience tailored to your needs. Let us help you make your next move in the heart of the Rockies!