Challenge
The stunning property at 825 14th Street, located in South Canmore, embodied bespoke luxury living, thoughtfully designed by Russel and Russel Design and built by Lakusta Custom Homes. However, two significant challenges emerged during the sale:
- Limited panoramic views – While many luxury homes in Canmore boast unobstructed mountain vistas, the mature trees surrounding 825 14th Street blocked some sightlines, creating a concern for potential buyers.
- Uncertainty due to adjacent construction – A neighboring lot had a home under construction, raising buyer concerns about the potential impact on views, natural light, and privacy.
Strategy
To overcome these challenges, we deployed an optimized marketing plan to highlight the home's unique features, central location near Lion's Park and South Canmore, and the lifestyle it offers.
- Video tours, virtual walkthroughs, and professional photography: We showcased the serene setting, craftsmanship, and seamless indoor-outdoor flow that defines the property.
- Educating potential buyers: Attending every showing allowed us to personally explain the benefits of the surrounding mature trees, including the shade they provided for the south-facing deck, creating a comfortable outdoor space.
- Providing transparency: We obtained and shared building plans and renderings for the adjacent home, giving buyers a clear picture of what to expect from the neighboring development.
- Proactive pricing strategy: Adjusting the listing price strategically helped us gauge market interest, ensuring that the home remained competitive in the Canmore luxury market.
- Highlighting lifestyle benefits: We emphasized the property’s proximity to Canmore’s vibrant Main Street, the scenic Lion’s Park, and the amenities of South Canmore, underscoring its ideal blend of privacy and community access.
Outcome
After six months on the market and numerous showings, we successfully secured a favorable sale price. While several low offers were received throughout the process, we leveraged our experience, persistence, and negotiation skills to achieve a strong final sale price for the sellers.
This transaction demonstrates the power of strategic marketing and expert negotiation, even in a competitive luxury market like Canmore. Sotheby’s International Realty Canada was proud to represent this exceptional home, adding another success to our portfolio of luxury homes in Canmore. Our ability to navigate challenges, including construction uncertainties and limited views, underscores the value of working with seasoned professionals for properties of this caliber.
The sale of 825 14th Street reinforces the allure of bespoke, custom-designed homes by Lakusta Custom Homes and the appeal of living near Lion’s Park in South Canmore. Whether seeking a forever home or a mountain retreat, this sale showcases the enduring demand for luxury homes in Canmore.
