Challenge:
Selling a luxury home in an unconventional market season requires careful strategy. Our clients at 17 Prospect Heights, Canmore had been contemplating the right timing to list their home, knowing that market conditions, pricing strategy, and buyer demand would play a critical role in achieving a successful sale. Despite January being an atypical time to bring a luxury home to market, we identified an opportunity to position the property in a way that would capture the right buyer’s attention. The challenge was to showcase the exceptional value of this home while maximizing exposure to a niche luxury audience.
Strategy:
Recognizing the significance of this home, our team crafted a comprehensive marketing strategy to highlight its superior design, finishes, and premier location. This included:
- High-End Visual Presentation and Storytelling: We invested in professional day and dusk photography, a virtual tour, and a high-quality property video to bring the home’s features to life for potential buyers.
- Narrative Emphasis: Marketing narratives highlighted the seamless integration of indoor and outdoor spaces, the meticulous craftsmanship, and the unique architectural elements that set this property apart in the luxury market. By focusing on these aspects, we were able to convey the unparalleled lifestyle offered by 17 Prospect Heights, leading to a swift sale that set a new benchmark in Canmore's real estate market
- Strategic Pricing: Our team analyzed the strong luxury sales trends in Canmore over the past few years, setting an asking price of $8,700,000 that reflected both market trends and the distinctiveness of this home. We aimed to push pricing boundaries while ensuring the value was supported by recent sales and market data.
- Exclusive Agent Previews: Prior to listing publicly, we allowed our trusted partner agents to preview the home, ensuring key players in the market were aware of this exclusive opportunity.
- Personalized Showings: Every showing was conducted with our direct involvement, allowing us to highlight intricate details that might otherwise go unnoticed. We ensured that buyers could fully appreciate the craftsmanship and unique features of the home.
- Seamless Communication: When an interested buyer emerged, we maintained a direct and transparent dialogue between all parties, ensuring a smooth negotiation process. We were present during the buyer’s inspection, working closely with their agent to provide clarity and facilitate a seamless transaction.
Property Highlights:
- Size and Layout: The residence offers 7,193 square feet of living space, encompassing five bedrooms and six bathrooms.
- Location: Situated along the Bow River, the home provides unobstructed views of the surrounding mountains, forest, and river, seamlessly integrating nature into daily living.
- Design and Craftsmanship: The architecturally inspired design features a harmonious blend of sophisticated elements and the natural beauty of the Canadian Rockies. The entryway is thoughtfully designed to frame the iconic Three Sisters peaks, leading into an expansive great room anchored by a wood-burning Rumford fireplace and soaring windows that bring the outdoors in.
Results:
The strategy proved highly effective, resulting in an extraordinary sale within just six days. Not only did the home sell swiftly, but it also set a new record for a resale single-family home in Canmore. The final sale price surpassed the previous record by $1,175,000, demonstrating the power of precise marketing, expert pricing, and strong industry relationships.
This success story reinforces that with the right strategy, expert representation, and meticulous execution, luxury homes can achieve remarkable results—even in unconventional market conditions.
If you’re considering selling your luxury home, our team is here to provide unparalleled expertise and results-driven marketing. Contact us to learn more about how we can help maximize the value of your property.
