Challenge:
Selling a cherished family home is more than moving an asset — it’s a deeply personal transition. The sellers of 17 Prospect Heights came to us with the goal of making a change, seeking to move closer to family. They turned to Sotheby’s International Realty for guidance in this significant life transition, knowing that our expertise and global network could facilitate the move. While January is an unconventional time to list a luxury home, we worked collaboratively with the sellers to determine the best timing and approach to achieve their goals.
Strategy:
Our team recognized the importance of balancing market strategy with a compassionate approach, ensuring that this transition was as seamless as possible for the family. To showcase the home’s remarkable design and location, we implemented a tailored marketing plan, including:
High-End Visual Presentation: We invested in professional day and dusk photography, a virtual tour, and a high-quality property video to highlight the craftsmanship and spectacular setting of this home.
Strategic Pricing: Leveraging recent luxury sales data, we worked closely with the sellers to set an asking price of $8,700,000—pushing boundaries while reflecting the home’s true value in the market.
Collaborative Network Approach: Recognizing the family’s need for a seamless relocation, we connected them with trusted Sotheby’s International Realty colleagues in their destination city, ensuring a smooth transition to their next home.
Exclusive Agent Previews: Before listing publicly, we provided key partner agents with private access to preview the home, ensuring it was positioned in front of serious luxury buyers.
Personalized Showings: We were present at every showing to personally highlight the home’s unique details and answer questions, creating a meaningful experience for potential buyers.
Seamless Communication: We maintained open dialogue with both the sellers and buyers, ensuring that every step of the transaction was handled with professionalism and care. We were also present during the buyer’s inspection, working closely with their agent to facilitate a smooth process.Property Highlights:
Size and Layout: The residence offers 7,193 square feet of living space, encompassing five bedrooms and six bathrooms.
Location: Situated along the Bow River, the home provides unobstructed views of the surrounding mountains, forest, and river, seamlessly integrating nature into daily living.
Design and Craftsmanship: The architecturally inspired design features a harmonious blend of sophisticated elements and the natural beauty of the Canadian Rockies. The entryway is thoughtfully designed to frame the iconic Three Sisters peaks, leading into an expansive great room anchored by a wood-burning Rumford fireplace and soaring windows that bring the outdoors in.
Results:
This compassionate and strategic approach led to an extraordinary outcome. The home sold within just six days, setting a new record for a resale single-family home in Canmore. The final sale price exceeded the previous record by $1,175,000, demonstrating the effectiveness of our marketing, negotiation, and industry connections.
Beyond achieving a record sale, we helped a family successfully transition to their next chapter, ensuring they could be closer to their loved ones. This case study highlights the power of collaboration, thoughtful strategy, and a client-centered approach in luxury real estate.
If you’re considering selling your luxury home, our team is here to provide expert guidance with a personal touch. Contact us to learn more about how we can help you navigate your next move.
