Case Study: Selling 111 Spring Creek Lane – A Custom Estate Home in Canmore, Alberta

Property Overview:
This exceptional custom-built estate home, nestled in the prestigious Spring Creek Mountain Village, offers over 3,700 sqft of luxurious living space on a sprawling 13,000+ sqft lot. Completed in 2023, the property showcases seamless indoor-outdoor living with stunning views of Canmore’s iconic Three Sisters and Rundle Range peaks. With a triple car garage, high-end finishes, and unique features like a gourmet kitchen with AGA appliances and a custom-built library, this furnished home was a rare gem ready for immediate enjoyment. However, the sale posed some challenges in Canmore’s competitive luxury market.

Challenge:

While the property was designed to the highest standards, we faced two key challenges:

• Pricing: The home’s size, features, and new construction pushed the upper limits of Canmore’s luxury pricing range. Establishing the right price point was crucial to attract interest without undervaluing the property.
• Rail Line Considerations: A CP rail line near the front of the property, though factored into the home’s design, could be perceived as a potential drawback by some buyers.

Strategy:

To overcome these challenges, we deployed a comprehensive, multi-faceted marketing strategy:

1. High-Impact Marketing Materials:

   • Professional photography and drone footage captured the full grandeur of the property, highlighting its mountain views and spacious outdoor areas.
   • A virtual tour and video walkthrough provided prospective buyers a close-up experience of the home’s luxurious interior and seamless layout.

2. Local, National, and International Reach:

   • Leveraging Sotheby’s International Realty’s global network, we marketed the property to a broad audience, ensuring visibility across multiple markets.

3. Personalized Showings:

   • Our team attended every showing to personally showcase the home’s finest details, answer buyer inquiries, and address any concerns upfront.
   • We maintained consistent communication with buyer agents and provided prompt follow-ups after each showing to keep momentum strong.

4. Seller Collaboration:

   • We worked closely with the sellers throughout the process, providing market insights and tailoring our strategy as needed to achieve optimal results.

Outcome:

Within less than a month on the market, we received an offer. Drawing on our years of experience in luxury real estate negotiations, we were able to secure a favorable outcome for our sellers. The final sale price exceeded market expectations, setting a record range for price per square foot for new detached homes in Canmore.

This success demonstrates the value of strategic marketing, thoughtful pricing, and expert negotiation. Our ability to position the property competitively—despite perceived challenges—resulted in a top-dollar sale and a smooth, satisfying transaction for all parties involved.

Conclusion:

The sale of 111 Spring Creek Lane exemplifies the importance of combining market insight, personalized service, and targeted marketing when selling luxury real estate. Our tailored approach not only delivered exceptional results but also set new benchmarks in Canmore’s high-end property market. Whether buying or selling, partnering with an experienced real estate team can make all the difference.

If you’re considering selling your luxury property in Canmore or beyond, contact us to learn more about how we can help you achieve outstanding results.