Selling a home in Canmore requires expertise, strategy, and effective marketing to ensure the best outcome. At 521 1st Street, an original-owner house custom-built 25 years ago, we helped the sellers achieve a record sale by preparing the property for the market and highlighting its unique features. This case study illustrates how our approach resulted in a full-price sale within a single day.
The Challenge
The property’s location, backing onto Millennium Park with exceptional south-facing views of the mountains, was a key selling point. However, a few challenges required attention:
- Aging Property: The 25-year-old home needed some repairs and updates to meet buyer expectations in today’s Canmore real estate market.
- Partially Vacant: With the home nearly empty, buyers needed help visualizing its potential.
- Market Positioning: To achieve a record-setting price, we needed to ensure the home was marketed strategically to the right audience.
Our Strategy
We worked closely with the sellers to develop a timeline and a personalized home-selling strategy tailored to maximize the home’s value. Here’s how we did it:
- Repairs and Maintenance: We partnered with local trades to complete minor repairs and ensure the home was market-ready.
- Professional Marketing and Photography: We hired professional photographers to capture the property.
- Virtual Staging: Since the home was partially empty, we used virtual staging to show its full potential.
- Video and Virtual Tour: A detailed virtual tour and video gave buyers an immersive experience, helping them envision life in the house.
- Drone Photography: Drone images showcased the home’s prime South Canmore location and the stunning southern views.
- Targeted Marketing Campaign: We promoted the property through social media marketing and real estate platforms, focusing on local buyers and attracting interest from out-of-town buyers seeking to invest in Canmore.
The Results
Our strategic home-selling plan delivered outstanding results:
- Full Asking Price Sale: The property sold at full price within one day of going to market.
- Record Sale: This sale set a new record on a price-per-square-foot basis for a home of this age and type in South Canmore.
- Smooth Process: The sellers were thrilled with the seamless process, highlighting the importance of working with experienced real estate advisors.
Conclusion
The successful sale of 521 1st Street in Canmore shows the importance of early preparation, effective home marketing, and leveraging property features to attract buyers. Whether you’re selling a modern home or a long-held property, the right marketing strategy makes all the difference.
If you’re thinking about selling your home in Canmore or curious about how we can help you achieve full price or record sales, contact us today. Let’s discuss a tailored marketing plan that positions your house for success in South Canmore's competitive real estate market.
