Setting a Benchmark Price for Luxury Semi-Detached Living in South Canmore
Challenge
909A 9th Street was a luxury new construction semi-detached property that stood out for its superior quality and thoughtful construction. With 3,134 sqft, five bedrooms, and 3.5 bathrooms, it offered more than just space—it exemplified craftsmanship. One unique feature was the ICF (Insulated Concrete Form) party wall, a detail enhancing soundproofing and insulation but invisible to the naked eye. Our challenge was to communicate these high-end construction elements to the market, ensuring buyers understood the hidden value, positioning the home for a top-tier sale price.
Strategy
We employed a comprehensive marketing strategy to showcase both the home and the lifestyle it offered. This included:
- Professional media: Photography, virtual tours, drone footage, and video to capture the design and ambiance of the property.
- Lifestyle promotion: Highlighting the unbeatable location—nestled between Main Street and the Bow River, blending convenience with mountain lifestyle appeal.
- In-depth property materials: Glossy brochures on-site and detailed feature sheets explaining the unique construction details, such as the ICF wall.
- Open houses: Organized to drive significant foot traffic and engage interested buyers directly.
- Global reach: Leveraging the Sotheby’s International Realty network to target buyers at local, national, and international levels.
Outcome
The property achieved a full-price sale within just six weeks on the market, setting a new benchmark for half duplex sales in South Canmore. Through effective communication of the home's unique value and the lifestyle it offered, we were able to meet our client's goals and secure a record-breaking result in a competitive market.
